Downtown District Operations Branding

The Downtown District’s primary focus is to leverage public funds with private resources to improve facilities and services, as well as accelerate area improvements beyond the level presently provided by local government and voluntary efforts. Their brightly branded vehicle fleet brings all of the behind-the-scenes work to the foreground as a reminder of who is working tirelessly to make downtown Houston the vibrant, livable, and accessible center of the most thriving urban region in America.

Funky iconography highlights Houston’s celebrated buildings and history, and some of the city’s iconic activities and favorite foods.