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The Mercer Society

The Mercer Society is the non-profit organization that works to enhance and beautify the Mercer Botanic Garden, a 300-acre horticultural treasure that showcases the Gulf Coast region’s largest collection of native and cultivated plants, and serves over 250,000 yearly visitors. Ravaged by floods, we initiated rebranding and collateral design as a fundraising effort to restore and revitalize the gardens.

The identity is based upon the Curcuma ‘Laddawan’  ginger.  The ginger is found in abundance at Mercer Botanic Garden and thrives in our sub-tropical climate.