The California Cultural Districts program, managed by the California Arts Council, was developed to assist Californians in leveraging the state’s considerable assets in culture, creativity, and diversity. The program sets out to define geographic areas in the state with a high concentration of cultural resources and activities.

In partnership with Cusick Consulting, CORE was selected to design the identity, branding, signage and collateral for the new district program. The brand concept and logo plays with a system of patterns, color, shapes and orientations that allows for flexibility and modularity across the various state districts and contexts.