Houston Arts Alliance’s (HAA) mission is to enhance the quality of life and tourism in the Houston region by supporting and promoting the arts through programs, initiatives, and alliances. CORE has worked with HAA and its predecessor the Cultural Arts Council of Houston Harris County (CACHH) for over 20 years. Projects have included identity and branding, masterplan design, web design, and various print and digital promotion projects.

The visual identity developed for HAA reflects the casual ease and quick-witted personality that is Houston. The icon, typography, and palette is designed to be inclusive, clear, and responsive while reinforcing the goals of the organization. The rich, cropped imagery and bold typography used to expand the visual brand communicates the diversity and richness of the city and does so with confidence.