Houston Land Bank
Client
Website
Houston Land Bank works in historically underserved neighborhoods across Houston. They are always looking for new opportunities to help, whether it’s through buying and selling property for community improvement, or by partnering with communities to identify the best ways to support their transformation and revitalization. CORE designed and developed a branding system, print collateral, and website that visually strengthen Houston Land Bank’s commitment to our neighbors in Houston.
The logo mark abstractly conveys the coming together of houston neighborhoods while playfully denoting the typical “location icon” or “map pin” in the negative space of the script letters. We used overlap and overlay throughout the brands visual langauge to strengthen the core values of community and empowerment.
The website, which needed to be both informative and aspirational, has a fully supported back end and key features that allow Houston Land Bank to keep their neighbors up to date with news and announcements. It even hosts a custom map of all of the properties in the HLB inventory.
