NEST 360°
Standing for Newborn Essential Solutions and Technologies, NEST 360° is a multi-institutional and international partnership between engineers, doctors, and global health experts, committed to reducing neonatal mortality in sub-Saharan hospitals.
CORE’s role was to design and develop a comprehensive visual brand guideline and communication strategies, providing consistency and reflecting the mission and goals of NEST 360°.
NEST 360° brand communications focus on the stories of success and the human lives being impacted by the work of the team.
Public facing communication broadly introduces to the audience the global impact that NEST 360° strive for every day, while avoiding overly technical inside jargon.
When technical language is required to show the breadth of innovation or convey expertise, messaging leads with a general and optimistic headline that peaks public interest and encourages them to learn more.
Photography is a powerful visual tool that strengthens both context and emotional connection. NEST360° photography conveys an uplifting and authentic spirit and focus on the human lives being impacted by the work.
Product Photography is a crucial visual aid when guiding healthcare providers through life saving equipment and best practices. NEST360° product photography is shot with a white background for visual consistency across all documents. Each shot requires a clear focus and subject, with a particular attention to detail and legibility.
The NEST 360° brand also included internal and external print collaterals. A series of Basic Use and Best Practices, and Troubleshooting and Maintenance posters were created with strong consistency and structure, providing step-by-step instructions that are clear and easy for the hospitals’ staff to follow.
